212 The Boiling Point ("212 The Boiling Point," "we," "us," or "our") operates the website 212theboilingpointsd.com (the "Site"). This Privacy Policy explains what information we collect when you visit the Site or contact us, how we use it, who we share it with, and the choices you have. By using the Site you agree to the practices described here.
Information We Collect
Information you give us
We collect the information you choose to provide when you view our menu, place an order, or contact us: your name, email address, phone number, and anything you include in your message, along with party size and reservation or catering details.
Information collected automatically
Like most websites, we automatically receive certain technical information when you visit: your IP address, browser and device type, operating system, the page that referred you, the pages you view, and the dates and times of your visits. We collect this through cookies, pixels, and similar technologies (see "Cookies and Analytics").
Information from other sources
We may receive information from service providers that help us run the business, such as our CRM platform, our online ordering platform, and public review platforms, and from social media platforms if you interact with us there.
How We Use Information
- To respond to your inquiries and handle reservations, orders, and catering requests.
- To send service-related communications such as confirmations, reminders, receipts, and updates.
- To send marketing communications you have opted into, such as promotions or newsletters. You can opt out at any time.
- To operate, secure, and improve the Site, including analytics, testing, and troubleshooting.
- To comply with legal obligations, resolve disputes, and enforce our agreements.
Cookies and Analytics
We use cookies and similar technologies to remember your preferences, understand how visitors use the Site, and measure the performance of our content and advertising. We use Google Analytics, and may use Google Tag Manager and similar tools, to collect aggregate usage statistics. Google describes its practices in its own privacy policy, and you can opt out of Google Analytics with Google's browser add-on. You can block or delete cookies in your browser settings. Some features of the Site may not work correctly without them.
How We Share Information
We do not sell your personal information. We share it only as described here:
- Service providers. Companies that work on our behalf and are required to protect your information, covering website hosting, customer relationship management (CRM) and messaging platforms, online ordering and reservations (Toast), email delivery, and analytics providers. Providers we currently use include Google Analytics and Toast (online ordering).
- Legal reasons. When required by law, subpoena, or court order, or when we believe disclosure is necessary to protect the rights, property, or safety of 212 The Boiling Point, our customers, or others.
- Business transfers. If 212 The Boiling Point is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction, subject to this policy.
- At your direction. When you ask us to share information, for example when you post a public review or tag us on social media.
How Long We Keep Information
We keep personal information for as long as needed to serve you, maintain business records, resolve disputes, and meet legal, tax, and accounting requirements. Analytics data is retained according to the settings of our analytics provider. When information is no longer needed, we delete it or de-identify it.
Security
We use reasonable administrative, technical, and physical safeguards to protect your information, including encrypted (HTTPS) connections to the Site and access controls on the systems that hold customer data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you believe your interaction with us is no longer secure, please contact us right away.
Your Choices and Rights
You can ask us to access, correct, or delete the personal information we hold about you, or to stop sending you marketing, by calling (605) 582-3531. We will respond within a reasonable time and may verify your identity before acting on a request. Marketing emails include an unsubscribe link.
California residents. California law may give you additional rights, including the right to know what personal information we collect and how it is used and shared, the right to request deletion, the right to correct inaccurate information, and the right not to be discriminated against for exercising those rights. To make a request, contact us using the details at the end of this policy.
The Site does not currently respond to browser "Do Not Track" signals.
Children's Privacy
The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it. Alcohol is served only to guests 21 and older with valid ID.
Third-Party Websites
The Site may link to or embed websites and services we do not control, such as maps, social media, online ordering, and review platforms. Their privacy practices are governed by their own policies, which we encourage you to read. We are not responsible for the content or privacy practices of other websites.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of the page shows when it last changed. Material changes will be posted on this page, and your continued use of the Site after a change means you accept the updated policy.
Contact Us
Questions, comments, or requests about this Privacy Policy can be sent to:
212 The Boiling Point328 S Splitrock Blvd
Brandon, SD 57005
Phone: (605) 582-3531
